The coach, a commodity ?

« Personal coaches are a hot commodity among executives these days. Never mind the mansion, the Mercedes, the membership in the exclusive country club. In corporate America today, the sign that you have truly arrived – or at least that you are being groomed for arrival – is an executive coach. Your own personal coach, that is. Even if the coach’s assignment is to render you less obnoxious, his or her presence at your elbow signals that you are regarded by the company as entirely too valuable to fire or shoot. » 
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